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Verna Cafe

A Compact Space with a Bold Identity

Café Verna, with an approximate area of 80 square meters, is located on the ground floor (G0) in the southern corridor of Iran Mall.

The challenge was to create a welcoming and cozy environment within a limited space, avoiding visual clutter while introducing elements that enhance customer engagement. To achieve this, the design prioritizes simplicity, clarity, and functionality, ensuring that every aspect of the space serves a purpose.

TYPE:

COMMERCIAL

VALUE:

$270 MILLION

Strategic lighting highlights the preparation line and counter, reinforcing the café’s dynamic atmosphere and drawing attention to the service area. Greenery is introduced not only to enhance the ambiance but also to define the café’s boundaries and create a subtle separation between the seating area and pedestrian flow. The material palette—black metal profiles, expanded metal mesh, and concrete-patterned panels—establishes a semi-industrial character that is durable, low-maintenance, and aligned with the café’s branding.

The use of straight lines and clean geometric forms ensures visual clarity, reinforcing the café’s emphasis on efficiency. The environmental graphics are carefully integrated to strengthen brand identity, making a lasting impression from the first glance.

Verna Café’s design is more than just a physical space; it is a thoughtful composition of elements that support both the customer experience and the brand’s long-term vision for growth.